{"id":406,"date":"2026-04-27T11:56:02","date_gmt":"2026-04-27T10:56:02","guid":{"rendered":"https:\/\/www.farhi-innovation-lab.fr\/?post_type=publication&#038;p=406"},"modified":"2026-04-27T11:56:02","modified_gmt":"2026-04-27T10:56:02","slug":"environmental-preferences-and-technological-choices-is-market-competition-clean-or-dirty","status":"publish","type":"publication","link":"https:\/\/www.farhi-innovation-lab.fr\/fr\/publication\/environmental-preferences-and-technological-choices-is-market-competition-clean-or-dirty\/","title":{"rendered":"Environmental Preferences and Technological Choices: Is Market Competition Clean or Dirty?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">We investigate the effects of consumers&#8217; environmental concerns and market competition on firms&#8217; decisions to innovate in &#8220;clean&#8221; technologies. Agents care about their consumption and environmental footprint; firms pursue greener products to soften price competition. Acting as complements, these forces determine R&amp;D, pollution, and welfare. We test the theory using panel data on patents by 7,060 automobile sector firms in 25 countries, environmental willingness to pay, and competition. As predicted, exposure to prosocial attitudes fosters clean innovation, all the more so where competition is strong. Plausible increases in both together can spur it as much as a large fuel price increase.<\/p>","protected":false},"excerpt":{"rendered":"<p>We investigate the effects of consumers&#8217; environmental concerns and market competition on firms&#8217; decisions to innovate in &#8220;clean&#8221; technologies. Agents care about their consumption and environmental footprint; firms pursue greener products to soften price competition. Acting as complements, these forces determine R&amp;D, pollution, and welfare. We test the theory using panel data on patents by [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":true},"thematique":[90,89,47],"type-de-publication":[50],"class_list":["post-406","publication","type-publication","status-publish","hentry","thematique-competition","thematique-environment","thematique-innovation","type-de-publication-publication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Environmental Preferences and Technological Choices: Is Market Competition Clean or Dirty? - Farhi Innovation Lab<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Environmental Preferences and Technological Choices: Is Market Competition Clean or Dirty? - Farhi Innovation Lab\" \/>\n<meta property=\"og:description\" content=\"We investigate the effects of consumers&#8217; environmental concerns and market competition on firms&#8217; decisions to innovate in &#8220;clean&#8221; technologies. Agents care about their consumption and environmental footprint; firms pursue greener products to soften price competition. Acting as complements, these forces determine R&amp;D, pollution, and welfare. We test the theory using panel data on patents by [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.farhi-innovation-lab.fr\/fr\/publication\/environmental-preferences-and-technological-choices-is-market-competition-clean-or-dirty\/\" \/>\n<meta property=\"og:site_name\" content=\"Farhi Innovation Lab\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/publication\\\/environmental-preferences-and-technological-choices-is-market-competition-clean-or-dirty\\\/\",\"url\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/publication\\\/environmental-preferences-and-technological-choices-is-market-competition-clean-or-dirty\\\/\",\"name\":\"Environmental Preferences and Technological Choices: Is Market Competition Clean or Dirty? - Farhi Innovation Lab\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/#website\"},\"datePublished\":\"2026-04-27T10:56:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/publication\\\/environmental-preferences-and-technological-choices-is-market-competition-clean-or-dirty\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/publication\\\/environmental-preferences-and-technological-choices-is-market-competition-clean-or-dirty\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/publication\\\/environmental-preferences-and-technological-choices-is-market-competition-clean-or-dirty\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publications\",\"item\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/publications\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Environmental Preferences and Technological Choices: Is Market Competition Clean or Dirty?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/\",\"name\":\"Farhi Innovation Lab\",\"description\":\"Economics of Institutions, Innovation, and Growth Chair\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/#organization\",\"name\":\"Farhi Innovation Lab\",\"alternateName\":\"Farhi Innovation Lab\",\"url\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/web-app-manifest-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/web-app-manifest-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Farhi Innovation Lab\"},\"image\":{\"@id\":\"https:\\\/\\\/www.farhi-innovation-lab.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Environmental Preferences and Technological Choices: Is Market Competition Clean or Dirty? - Farhi Innovation Lab","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Environmental Preferences and Technological Choices: Is Market Competition Clean or Dirty? - Farhi Innovation Lab","og_description":"We investigate the effects of consumers&#8217; environmental concerns and market competition on firms&#8217; decisions to innovate in &#8220;clean&#8221; technologies. 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